E-BOOKS GATEWAY

Delhi University Library System

University of Delhi, Delhi

Showing 3,001-3,020 of 364,854 items.
S.No.ISBNTitle of BookAuthorYearPublisherAction
  
30019780429032257Branding Diversity: New Advertising and Cultural StrategiesSusie Khamis2020Taylor and FrancisClick Here
30029780367855437Brands on a Mission: How to Achieve Social Impact and Business Growth Through PurposeMyriam Sidibe2020Taylor and FrancisClick Here
30039781003080572Building Corporate Identity, Image and Reputation in the Digital EraT. C. Melewar Charles Dennis Pantea Foroudi2022Taylor and FrancisClick Here
30049781003176817Business on a Mission: How to Build a Sustainable BrandAndy Last2022Taylor and FrancisClick Here
30059781003111559Consumer Culture Theory in Asia: History and Contemporary IssuesYuko Minowa Russell Belk2022Taylor and FrancisClick Here
30069781315283739Consumer Social ValuesEda Gurel-Atay Lynn R. Kahle2019Taylor and FrancisClick Here
30079781315648521Consumption, Psychology and Practice Theories: A Hermeneutic PerspectiveTony Wilson2019Taylor and FrancisClick Here
30089781003013532Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and ZBrendan Canavan2021Taylor and FrancisClick Here
30099781003141341Creating Brand Cool: Brand Distinction in the Online MarketplaceJoan Abraham2021Taylor and FrancisClick Here
30109781003037347Defining, Measuring and Managing Consumer ExperiencesAnnarita Sorrentino2020Taylor and FrancisClick Here
30119780429504266Engaging Brands: A Customer-Centric Approach for Superior ExperiencesMichela Addis2020Taylor and FrancisClick Here
30129781003128052Evaluating Social Media Marketing: Social Proof and Online Buyer BehaviourKatarzyna Sanak-Kosmowska Henryk Mruk Jasper Tilbury Mark Aldridge2022Taylor and FrancisClick Here
30139781003022565Experiential Marketing: Case Studies in Customer ExperienceWided Batat2021Taylor and FrancisClick Here
30149780429451591Fashion Marketing and Communication: Theory and Practice Across the Fashion IndustryOlga Mitterfellner2020Taylor and FrancisClick Here
30159780429442476Generation Z: A Century in the MakingCorey Seemiller Meghan Grace2019Taylor and FrancisClick Here
30169781003037767Influencer: The Science Behind Swaying OthersT. Bettina Cornwell Helen Katz2021Taylor and FrancisClick Here
30179780429322501Influencer Marketing: Building brand communities and methods for new narrative dimensionsYesiloglu, Sevil2021Taylor and FrancisClick Here
30189781003014454Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative DimensionsKlaus Sommer Paulsen2022Taylor and FrancisClick Here
30199780429463884International Luxury Brand StrategyPierre Xiao Lu2022Taylor and FrancisClick Here
30209780429055089International Sport Marketing: Issues and PracticeMichel Desbordes André Richelieu2019Taylor and FrancisClick Here